Every year, restaurants are becoming more resourceful in finding new ways to increase revenue. After some states legalized marijuana, national restaurant brands began to promote its use actively. We’re also seeing a growing trend of sports betting use in establishments.
This is due not only to the desire to maximize profits but also to the need to create a unique customer experience that makes restaurants more appealing.
One of the key players contributing to this trend is the New York Restaurant Association. In late 2021, it partnered with Elys Game Technology to create an efficient model for sports betting right in restaurants.
This partnership clearly demonstrates the organization’s commitment to aggressively promote the idea of betting as soon as state legislation allows it. At the same time, New York’s restaurant industry is actively pressuring local lawmakers to enact clear and precise rules for operating in this new field.
The famous Buffalo Wild Wings restaurant chain has entered into a partnership with MGM Resorts. The goal of this collaboration is to encourage the use of MGM’s gaming app for smartphones, as well as to run promotions dedicated to the brand.
This approach will not only attract sports fans, but also offer visitors a unique experience: they will be able to enjoy their favorite meal and bet on sporting events in real time.
Fast food restaurant chain Hooters of America is not lagging behind, as it has announced a partnership with sports betting company Draft Kings to improve the experience of its diners. It is also in the final stages of working with another well-known bookmaker, PointsBet.
Hooters guests will have access to special offers via QR codes and the opportunity to use promo codes on the Draft Kings website. This will allow customers to enjoy delicious food and a pleasant atmosphere while also filling the time spent in the restaurant with gambling notes.
The future of the restaurant industry lies in the area of combining entertainment and culinary pleasures. With marijuana and gambling legalization legislation continuing to change in many states, restaurants are taking bold steps to stay on trend.
The material was prepared with the support of Promocodemostbet.
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